INVICTA
Working alongside Juan Manuel Correa and his commercial team, I was responsible for creating sponsorship and promotional material that supported partner activations throughout the 2023 Formula 2 season. This included designing pitch decks, commercial presentations and branded content to help communicate campaign concepts and strengthen relationships with existing and prospective partners.
One of the standout projects was a campaign with Invicta Watch Group, who were personal sponsors of Juan Manuel Correa before later becoming a Formula 2 team. As part of the collaboration, Invicta wanted to create a striking promotional campaign featuring a bespoke Invicta-branded Formula 2 car alongside a matching race suit. I was tasked with designing both the livery and race suit, translating the Invicta brand into a bold motorsport identity that remained true to the company's premium aesthetic while creating a visually impactful centrepiece for the campaign and sponsor photography.
livery & race suit design
Starting with only Invicta's brand guidelines, I designed the Formula 2 livery from the ground up, transforming the watch brand's visual identity into a design that looked authentic on the race grid. While the car was centred around the Invicta brand, additional partner logos were carefully incorporated to replicate the appearance of a genuine Formula 2 race livery, ensuring the final design felt realistic while maintaining a clean and balanced composition.
Alongside the car, I designed a bespoke Invicta race suit that reflected the same premium aesthetic. Keeping the design deliberately clean and understated, the suit prominently featured the brand's tagline and visual identity without distracting from the overall campaign. Once the concepts had been approved, I produced detailed 2D production drawings for both the livery and race suit, providing manufacturers with accurate artwork and technical layouts to ensure the finished products matched the approved designs for the sponsor photoshoot.
