GEORGE RUSSELL

Working alongside George Russell's personal team, I was brought in as a graphic designer to create digital content for his official fan community, GR63, throughout the 2024 Formula 1 season. My role was to produce engaging social media graphics that kept fans connected with George on and off the track while maintaining a consistent visual identity across the account.

Throughout the season, I designed the full range of race weekend graphics, including session schedules, qualifying and race results, podium celebrations and key moments to keep followers up to date with every Grand Prix. Alongside this regular content, I created a variety of bespoke campaign graphics to celebrate important moments throughout the year. These included milestone follower celebrations, a Chinese New Year graphic inspired by George's special helmet for the Chinese Grand Prix, and a British Grand Prix graphics package featuring a bespoke Union Flag-inspired colour palette in place of the standard branding. I also created a fan-focused Good Luck George graphic by incorporating supportive messages submitted by fans across George's social media channels, helping strengthen the connection between George and his audience through creative, community-driven content.