PREMA INDYCAR

For the IndyCar championship finale, I designed a limited-edition race poster for PREMA Racing at the Music City Grand Prix in Nashville. The brief combined PREMA's racing identity with Nashville's vibrant culture, featuring local landmarks, music-inspired elements and LED signage.

Using photographic references, I created a fully illustrated poster that brought together PREMA's racing identity with Nashville's vibrant culture. The centrepiece of the design is Nashville's iconic Ghost Ballet sculpture, whose rollercoaster-like form allowed me to position the race cars as though they were racing along its twisting structure. This created a dynamic focal point while tying one of the city's most recognisable landmarks directly into the artwork.
I also illustrated the Nashville skyline, neon signage and music-inspired elements to capture the energy and character of the Music City Grand Prix.

The final illustration was prepared for a limited print run of 150 copies, with production-ready artwork created. The result was a striking collector's poster that combined detailed illustration, typography and print production into a cohesive final piece.